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Walking the Talk: How to Avoid the Pitfalls of Purpose

  • x+why 20-30 Whitechapel Road London, England, E1 1EW United Kingdom (map)

Everyone wants a piece of purpose, but many are getting it badly wrong.

Companies increasingly recognise the power of purpose and its potential impact on growth. Brands which are perceived to be meaningful and working to make the world a better place outperform the stock market by 134% and increase their share of wallet by nine times (Havas Meaningful Brands Survey, 2019)

But getting it right isn’t easy, and many big names have been learning the hard way that their purpose needs to be truly lived in culture, operations and hard business decisions to make the impact that they expect.

This is a chance for founders and leaders of SMEs and start-ups to learn about how to measure, embed and communicate purpose the right way as they grow, and avoid the usual pitfalls that businesses make along the way.

This practical workshop will be hosted by culture and behaviour change consultancy Kin&Co, in partnership with x+why, who are creating inspiring workspaces to unite purpose-driven businesses and amplify their successes.

Whether you’re the founder, CEO, an HR leader or head up the Marketing practice, this workshop will be relevant for you. You’ll come away with clear takeaways for how to become truly purpose driven.