Why B Programme

Bringing together responsible business to create greater impact

x+why are proud to have partnered with B Lab UK to create the Why B Programme, designed to motivate businesses as they complete their B Impact Assessment (BIA), with the support of dedicated B leaders and trainees, a network of peers, and an inspiring environment in which to meet and work. 

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A group of 10-20 companies completing the B Impact Assessment together over a two month period with the help of B Leaders.  These sessions will be hosted at x+why, two afternoons a month.  

They will give attendees the opportunity to understand their impact, improve it, have fun and create long term impact within their company, as well as meet and network with like-minded businesses and CEO's.

The mission of this collaboration is to create greater impact by motivating companies to complete the B Impact Assessment within inspiring environments, supported by like-minded peers
— Rupert Dean, Co-Founder & CEO, x+why


Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The B Impact Assessment is the most credible and rigorous tool a company can use to measure it's impact. It is a series of questions, which to help learn how to build a better business - for your workers, community and the environment. The Assessment is a powerful business planning tool and useful lens to look at your company through - whether you plan to apply for certification or not.

The process of certification provides businesses of all sizes and types a great framework to understand where they are today and what immediate steps they can take on a journey to becoming a true force for good. I guarantee just the act of starting this process will drive real engagement amongst your employees and be a great signal of your intent
— Douglas Lamont, CEO Innocent
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The assessment itself is an incredibly comprehensive and powerful tool for growing a business. You are asked really relevant and pertinent questions, that force you to really look inside your business, and consider your vision, mission and principles. It’s an amazing business planning tool.
— Mark Cuddigan, CEO Ella's Kitchen

Who should apply:

  • Any CEO interested in understanding why social impact matters 

  • Any CEO interested in becoming a certified B Corporation or just assessing their impact 

  • Any CEO who wants to network and do it in a fun and interactive way


x+why, People’s Mission Hall, 20-30 Whitechapel Road, London, E1 1EW

This is an inspiring workspace of mission driven businesses, walking distance from the City and with it's own Wellness Studio and Private Garden. 

Attendees are welcome to stay on and work in the space following the sessions. 


£160 per company (discounted for x+why members)


To register your interest in the Programme, or to ask any questions, please fill in the below form:

Name *

Why’s words on the BIA Programme