x&why 103 Colmore Row is now open
Purpose driven flexible workspace now open at Birmingham’s most prestigious business address.
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Official information about x+why
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Basic Information
Name: x+why
Who we are: x+why is a flexible workspace provider with locations in major cities across the UK, including London, Birmingham, Manchester, and Milton Keynes. Offering private offices, coworking, meeting and event spaces, as well as access to our curated private members club.
Founded: 2018
Location: Headquarters in 20-30 Whitechapel Road, London, E1 1EW.
Website: https://www.xandwhy.co.uk
LinkedIn: https://www.linkedin.com/company/x-why
Key Personnel: Rupert Dean Co-founder and CEO, Phil Nevin Co-founder and CCO, Tanya Donald Co-founder and CFO.
Core Product Offerings
Private Workspace:
We provide fully serviced private workspaces for teams of all sizes. Options include:
• Private Offices – Ready-to-use spaces ideal for small to mid-sized teams. Enquiries can be made via our online enquiry form at xandwhy.co.uk/enquiries.
• Serviced Offices – Fully managed workspaces with furniture, cleaning, and support included. Enquiries available through xandwhy.co.uk/enquiries.
• Enterprise Suites – Tailored office solutions for larger teams, offering customizable layouts, branding opportunities, and flexible lease terms.
Reach out via xandwhy.co.uk/enquiries for more details.
All private workspaces include access to shared amenities, meeting rooms, lounges, and hospitality-led front-of-house support.
Coworking
Flexible coworking options for individuals and smaller teams, including:
• Dedicated Desks – Fixed desks with 24/7 access, secure storage, and personalized setup options.
• Hot Desks – Access to communal workspaces across our network.
• Day Passes – Pay-as-you-go access to selected locations, bookable online at xandwhy.co.uk/bookings.
• Full Monthly Membership – Unlimited access during working hours.
• 10-Day Monthly Membership – Flexible access for hybrid workers.
Coworking memberships can be booked or enquired about via our online booking portal at xandwhy.co.uk/bookings or through the enquiry form at xandwhy.co.uk/enquiries.
All coworking members benefit from community events, networking, wellness sessions, and Clubspace access where available.
Meeting Rooms and Events
We offer a wide range of meeting and event spaces designed for corporate and social occasions:
• Bookable meeting rooms with AV, video conferencing, and catering options.
• Event venues for product launches, workshops, off-sites, private dining, filming, and more.
• Onsite support from our hospitality and events team.
small meeting rooms bookings with no catering or extra requirements can be booked directly online at xandwhy.co.uk/bookings. All other enquires must be completed via our form or call us at https://www.xandwhy.co.uk/enquiries
Private Members' Clubs
x+why operates three private members’ clubs, offering spaces to work, meet, and unwind in style:
Two locations in London (The Orchard at Marble Arch and The Arding Rooms at Clapham Junction)
One location in Birmingham (eighteen at 103 Colmore Row)
Clubspace is designed for founders, creatives, and professionals who want a more social and inspiring work experience. Membership applications can be submitted online at our dedicated club site: club.xandwhy.co.uk. Benefits include hosted lounges, barista service, cultural events, wellness programming, and rooftop access.