We are x+why and we’re on a mission to change the way the world works for good.

Chiswick Works, Chiswick

Through our innovative, award-winning flexible workspaces we are uniting like-minded businesses, inspiring community, collaboration and culture, to amplify their great work to the wider business world.

How are we measuring success

Innovating Workspaces

We create and manage industry-leading, green spaces, that reinforce that business can be used as a force for good

Member Engagement

We unite, inspire & amplify the work of our members, supporting them with tools & resources to positively change their behaviour

Community Growth

We commit to profitable growth &expansion, ensuring we have the platform & influence to support change amongst a large community

We pride ourselves on walking the walk, rather than just talking about it.

Learn more about our impact

228

Incredible companies

1,650

Workspace members

7

Sustainable buildings

98.3

B Impact Assessment Score

100%

Renewable electricity resources

0%

Waste sent to landfill

124

Trees saved by recycling
Foundry, Birmingham

How are we doing this?

Our pledge

We ask every member to sign our pledge for better business - it’s our non-negotiable if you want to join x+why……you don’t have to be perfect, but you do have to commit to improve!

B Corp

We are a B Corp Certified business, & support members’ applications through our WhyB Programme. PMH residents also get 5 extra B Corp points just by being in the building

Spaces

All of our spaces are designed and managed to be as sustainable and ‘green’ as possible - from the chair you sit on, to the living roofs, and energy-efficient lighting

Community

We always celebrate and share the stories and successes of our members. Through our events, Meet the Member series, Why’s Words Podcast, and social networks

Wellbeing

Bike parks, standing desks, member-wellness events, natural light and birdsong, plus more than one plant per person in the spaces create a positive and peaceful atmosphere

Partners

We have vetted supply chains for food and beverage, cleaning materials, WC’s and stationery. We only use brands that we know and love

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    Meet our

    Founders

    Rupert Dean

    Rupert Dean

    CEO & Co-Founder

    Rupert runs our ship. A disillusioned corporate lawyer gone rogue, Rupert ran a range of businesses throughout Sub-Sahara Africa including a flexible work space business before founding x+why with Phil and Tanya.

    Phil Nevin

    Phil Nevin

    CCO & Co-Founder

    Phil is the creative genius at x+why and is responsible for the design of all of our buildings. Phil is also Chairman of Big Change, a social impact accelerator he helped found. He brings this experience to x+why's impact initiatives.

    Tanya Donald

    Tanya Donald

    CFO & Co-Founder

    Tanya is the financial whizz at x+why, keeping us all on the straight on narrow. Tanya (FCA) qualified as a chartered accountant with PwC before becoming a Marketing Analysis Manager at BSkyB, a manager at Grant Thornton and CFO at JMS Drinks Limited.

      Our team leaders

      Victoria Morrison

      Victoria Morrison

      Associate Director of Technical Operations
      Vera Jaman

      Vera Jaman

      Product Marketing Manager
      Taylor Launt

      Taylor Launt

      Operations Coordinator
      Summer Lowe

      Summer Lowe

      Transformation Manager
      Ruby Tuesday Fieldhouse

      Ruby Tuesday Fieldhouse

      Head of Design
      Rosie Pether

      Rosie Pether

      Membership Manager
      Olly Morton

      Olly Morton

      Events and Membership Manager
      Natalie Barnes

      Natalie Barnes

      Area Sales Manager
      Millie Douglas

      Millie Douglas

      Digital Marketing Manager
      Maisie Denning

      Maisie Denning

      Brand & Marketing Director
      Kitty Moyle

      Kitty Moyle

      Workspace Sales Executive
      Josephine Mosely

      Josephine Mosely

      Brand & Communications Manager
      Josefine Martensson

      Josefine Martensson

      Workspace Sales Executive
      Joe Robinson

      Joe Robinson

      Head of Broker & Agent Partnerships
      Joe Martin

      Joe Martin

      Meetings & Events Sales Executive
      Jenni Hobbs

      Jenni Hobbs

      Head of Talent Acquisition
      Jasmine Shorrock

      Jasmine Shorrock

      Sales Executive
      James Murley

      James Murley

      Financial Controller
      Jack Collins

      Jack Collins

      General Manager, The Arding Rooms
      Florence Cobb

      Florence Cobb

      Meeting & Events Sales Executive
      Emily Camperi

      Emily Camperi

      Sales Director
      Ed Hobbs

      Ed Hobbs

      Workspace Director
      Chloe Nash

      Chloe Nash

      Marketing & Events Executive
      Cassandra Tucker

      Cassandra Tucker

      Chief Operating Officer
      Ben Rigby

      Ben Rigby

      Head of Digital
      Andrew Quigley

      Andrew Quigley

      Head of Workspace Sales
      Amber Butler

      Amber Butler

      Event Sales Manager
      Alexandra Sidau

      Alexandra Sidau

      Graphic Designer

      Thinking of joining us?

      Discover more about our team and what’s it’s like to work at x+why.