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Our employees are the reason we are able to work towards our mission. Which is why every single member of the x+why team is empowered to make a difference.  

Our values

We Celebrate Collaboration

We don’t have all the answers – we are always learning as we grow and evolve. Therefore, we bravely ask questions to those who know more than us. We collaborate with experts, and partners, and each other, and curate knowledge for the wider community.

We Prioritise People

Every action we take should put the experience of our people (members, employees, and partners) first. By considering what we say, what we do, and how we make people feel, we will ensure that everybody who comes though our door has the best x+why experience.

We Enable Impact

We always try to leave things better than we found them. We choose the road that benefits people and planet, as well as profit. And we support, inspire, educate, amplify, and connect the people who use our spaces, so they can do the same.

    We're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging.

    We are a community and we believe our unique qualities should be celebrated as they are critical to our growth. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at x+why. We strive to embed it not just into our values but throughout our entire culture.

    People's Mission Hall, Whitechapel

    What have we achieved to date


    February ‘18

    x+why was founded by friends Rupert Dean, Phil Nevin, and Tanya Donald, all passionate about supporting businesses who want to be a force for good.


    April ‘19

    Opened our first site, People’s Mission Hall, Whitechapel in March and welcomed B Lab UK and London Interdisciplinary School as our founding clients.


    March ‘20

    Just before COVID closed everything down, we launched our second site, Huguenot Place in Spitalfields.


    February ‘21

    Opened The Fulwood, Holborn in March, home to B Corporations Birdie Care, Toast, and Don’t Cry Wolf.

    July ‘21

    Certified as a B Corporation with a score of 98.3.

    September ‘21

    Opened Chiswick Works, Chiswick, and signed the Better Business Act Declaration.

    September ‘21

    Listed in Escape the City’s Top 100 companies to escape to (no.51).


    May ‘22

    Opened our first space in Birmingham, Foundry and welcomed Florence and Too Good to Go as founding members.

    June ‘22

    Launched our very own book on putting purpose at the heart of your business, Mission Lit.

    September ‘22

    Opened our second Birmingham space, 103 Colmore Row, at 90% full.

    November ‘22

    Opened the doors at eighteen, our first ever Clubspace, on the eighteenth floor of 103 Colmore Row.


    June ‘23

    Opened our first space in Manchester, 100 Embankment with founding members B Lab and The Better Business Network.



    so far

    Meet our


    Rupert Dean

    Rupert Dean

    CEO & Co-Founder

    Rupert runs our ship. A disillusioned corporate lawyer gone rogue, Rupert ran a range of businesses throughout Sub-Sahara Africa including a flexible work space business before founding x+why with Phil and Tanya.

    Phil Nevin

    Phil Nevin

    CCO & Co-Founder

    Phil is the creative genius at x+why and is responsible for the design of all of our buildings. Phil is also Chairman of Big Change, a social impact accelerator he helped found. He brings this experience to x+why's impact initiatives.

    Tanya Donald

    Tanya Donald

    CFO & Co-Founder

    Tanya is the financial whizz at x+why, keeping us all on the straight on narrow. Tanya (FCA) qualified as a chartered accountant with PwC before becoming a Marketing Analysis Manager at BSkyB, a manager at Grant Thornton and CFO at JMS Drinks Limited.

      So why


      with us

      Annual Leave

      25 days annual leave + bank holidays  

      Betterspace Access

      Access to Betterspace, a mental health platform founded to give people the freedom to choose the best way to look after their mental health at work. We allocate £30 a month for you to spend on the platform

      Volunteer Days

      x+why employees are encouraged to spend 2  working days each year volunteering for a charity

      Perks you choose

      Cycle to work. Class Pass. Benefit Hub (online discount platform). Looking After Me (wellbeing support). Medicash (level 1 automatic but can opt to increase). Pension match scheme (up to an additional 2%).

      All-access membership

      Membership to all of our x+why work and clubspaces - meaning you will always have an amazing space from which to work

      Free fruit, drinks & snacks on site

      We provide unlimited free coffee, tea and fresh fruit, plus we put on a monthly lunch for the team in each site. Let us know what you'd like to see in our Honesty Bars!

      Mission Lit Book & training

      Every employee receives a hard copy of our book, plus training on how to talk about it's contents from author, Richard Johnson

      Regular meet-ups & team socials

      We host annual all-company meet-ups, and bi-annual regional meet-ups, as well as site-specific events and socials

      Personal development plan

      Every employee receives in-person and virtual training to help them learn and progress. Personal Mission Measurables track individual and company-wide achievements

      Values-driven culture

      We live and breathe our values. We do not have ad slogans and marketing tricks - what we say, is who we are, and what we do. We cultivate a culture of action and look for passionate, kind, and collaborative people to join our ship

      We think you’ll like it here.

      They do.

      Most impactful companies to work for

      2023 Winner

      Top 100 Companies to escape to

      2023: Placed at no. 51

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