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Make a Mini Fashion Statement with Craftivist Collective in support of Fashion Revolution

  • x+why 20-30 Whitechapel Road London, England, E1 1EW United Kingdom (map)
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We are proud to be hosting Sarah Corbett, award-winning activist and founder of the Craftivist Collective, for a spot of gentle protest during London Fashion Week.

On Tuesday 17th September we will be inviting x+why members, Whitechapel locals, and friends far and wide, to pop into our pop-up to make a powerful fashion statement of their own, with Craftivist Collective’s ‘Mini Fashion Statements’ in support of Fashion Revolution

WHY

The collapse of a Bangladeshi factory in 2013 saw 1,138 garment workers killed and over 2,500 injured. There had been signs of structural failure the previous day, but workers were ordered to return to work regardless. 

Craftivist Collective created their ‘Mini Fashion Statements’ project and kit in support of Fashion Revolution, a global movement born in the wake of the disaster, which calls for greater transparency, sustainability and ethics in the fashion industry.

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WHAT

Pop in and take 10 minutes to handwrite a message on a pocket-sized scroll that inspires others to look for beauty that extends beyond the garment.   The finished scrolls, tied with a pretty bow and featuring an invitation to “please open me”, a smiley face and a kiss, can then be ‘shop-dropped’ into the pockets of garments in fashion stores, clothes worn by family, friends and colleagues, and other secret places for people to discover. 


These pretty but poignant little messages serve to remind us all of the role we can play as consumers. They’re designed to make us think about how the clothes we buy and wear are made, and how we might be able to help tackle problems like, poor conditions for workers or the use of materials that are damaging to the environment. 

WHEN/WHERE

There will be a Mini Fashion Statement station set up in the x+why reception from 11am-4pm, along with some treats, and of course Sarah will be on hand to help. 

 The Craftivist Collective’s Mini Fashion Statements are a really simple, fun and creative way to be part of the Fashion Revolution. Made with love and placed into a pocket on a store’s clothes rail, they surprise shoppers with a message that reminds us to be more curious about our clothes.
  
They may be small, but they have the power to make shoppers stop and consider the people who make our clothes, their working conditions and human rights issues. This shows that activism doesn’t need to shout from the rooftops, it can gently provoke from our pockets!
— Orsola de Castro, co-founder and Creative Director of Fashion Revolution

Find out more about the project here #whomademyclothes

Earlier Event: September 4
Craftivist Change-Makers Stitch Session
Later Event: September 17
Modern Day Wisdom: Is Hierarchy Dead?